Company Profile

1. Our Strategic Foundation

1.1   Vision

  • To be one of the most progressive and innovative technology providers of indoor and outdoor solar lighting products, solar mobile lighting products, solar advertising products and alternative energy applications and solutions.

1.2 Mission Statement

  • To continually research and introduce new and imaginative cost effective alternative energy products and solutions to the South African and African markets.
  • The development, procurement and supply of a range of quality solar lighting and alternative energy products that offers the market place numerous applications and solutions for their energy needs and which aids and provides a social up-liftment to peoples day to day lives.

1.3 Value Statement

  • Passion for our customers – They are our only source of success and are treated as such.
  • Entrepreneurial – We are dynamic and focused on working smarter.
  • Ethical – To conduct business with integrity, trust, and honesty.
  • Service Know How – Deliver best in class solutions and customer care.
  • Extensive Experience – Leverage of the extensive experience and valued skills of individuals employed to “unlock” the power of the “team concept”.
  • Creative Thinking – We provide ourselves to think creatively and to deliver cost effective customer focused solutions.

2. About Solar Charge

2.1 Market Background

Over the past number of years and currently in South Africa today and indeed in countries on the African continent, the supply of electricity as well as the capacity to supply the market needs by the Government Parastatals has reached critical proportions.

In addition, consumers have had to endure every increasing electricity tariffs enforced on them by the Parastatals in order to fund their huge capital expenditures for the implementation of additional generation plants. Moreover, consumers have experienced black-outs on a regular basis.

Indeed, black-outs in many African countries have become the norm and the rate of daily hours where black-outs occur are increasing at an alarming rate. The situation is worsened by the Parastatals inability to supply electricity to many rural areas.

In developed urban areas, the lack of supply of electricity has had a detrimental effect on the ability of developers and building contractors to roll-out much needed housing developments.

Such a situation obviously has a tremendous adverse impact on all businesses, productivity, factory production and countries GDP.

2.2 The Establishment of Solar Charge

Against the above background, Solar Charge was founded and formed by Peter Graham in January 2008 with a view to addressing the past and current situation. The challenge that was presented to the Company by the market forces in all sectors of the economy was to offer and supply solar lighting products (as an alternative to the traditional electrical lighting products) that rendered:-

  • Affordable pricing
  • Products that are comparable to existing electrical lighting products in terms of brightness
  • Products that would produce the required number of hours of constant brightness
  • Low maintenance costs
  • Ease of installation
  • Products that produce full constant brightness in all types of weather conditions with a back-up redundancy of a minimum of 3 days

In recognizing the huge challenge and opportunity, Solar Charge (Pty) Ltd has designed and developed a range of superior solar street lighting products to meet and exceed the markets needs and criteria. The product range is currently being marketed to all countries on the African Continent.

The solar array kits carry unique component parts, thus giving The Company a leading edge technology product.

2.3 In addition, Solar Charge began working in conjunction with Renewable Energy Solutions (Pty) Ltd in early January 2010 to design development and manufacture a range of indoor solar lighting kits to meet the needs and demands for low cost and affordable housing developments. To this end, a contract was signed in March 2010 between the parties, in terms of which, Solar Charge (Pty) Ltd acquired the sole and exclusive distribution rights to market a specifically designed range of solar indoor lighting products in South Africa as well as to countries on the African continent.

These indoor solar lighting kits are powered by Uni-Solar thin film (world patented triple action solar thin film), thus empowering the Company with a leading edge technology product that currently has no competition. Subsequent signed addendums to this contract, has additionally afforded Solar Charge the distribution rights to market a range of custom designed solar advertising products as well as positioning the Company as a leading edge technology provider in offering numerous alternative energy products and solutions to all sectors of the economy.

3. Products Offered

  • Solar Street Lighting Range of Products
  • Solar Mobile Lighting Range of Products
  • Solar Indoor and Outdoor Lighting Range of Products
  • Solar Advertising Products including Traffic Light Intersections
  • Alternative Solar Energy Solutions – Small to large applications
  • Solar Farms
  • Solar Water Geysers

4. Branding

The products which have various component designs and features and are marketed and sold under the logo and brand name of ‘Solar Charge’, such brand/logo name is owned by Solar Charge (Pty) Ltd.

4.1 Brand Intent

5. Management Team

Name
Position
Citizenship
Craig Lyons                          
Non-Executive Chairman
RSA
Peter Graham                     
Chief Executive Officer
RSA
Delphine Dewandeler     
Financial Manager                    
RSA
Guy Robertson                    
Sales and Marketing Manager           
RSA
Alwyn Du Plessis                 
Technical Manager                               
RSA
MJ Stiles                                
Asst. Technical Manager                     
RSA

6. Partners

Solar Charge Design, Manufacture and Assembly.
 Renewable Energy Solutions (Pty) Ltd.

 Inti Solar

 7. Distribution Network Geographical Coverage

  • Solar Charge works in conjunction with developers and strategically selected distributors in the Republic of South Africa, to market the product range to all sectors of the economy
  • Solar Charge distribution strategy into African countries is through Distributors in each country.

8. Conclusion

Our focus is to ‘unlock’ and put to work the intellectual capital in Solar Charge in order for the Company to achieve its mission statement.